123 Social Media » business social media - Latest Comments in Social Media Marketing - Social Media White Paper - Society for New Communications Researchhttp://123socialmedia.disqus.com/Business Social Media Promotion and MeasurementenThu, 28 Aug 2008 09:50:35 -0000Re: Social Media Marketing - Social Media White Paper - Society for New Communications Researchhttp://123socialmedia.com/2008/08/26/social-media-marketing-social-media-white-paper-society-for-new-communications-research/#comment-2475525Interesting POV about "falling behind the curve" -- there's definitely a lot of that going on, though the overarching trend seems to be that this is driven by a generation gap. That's one reason why the early adopters will find major opportunities not only in leveraging the technology -- but educating others to do the same. We recently published a white paper, “Small Business Guide to Web-Based Video Marketing,” which deals with how small business owners and marketing directors (those who would be considered digital "newbies") can leverage video to grow their business: <a href="http://www.clicksharpmarketing.com/blog/2008/07/27/small-business-guide-web-video-marketing-white-paper/" rel="nofollow">http://www.clicksharpmarketing.com/blog/2008/07...</a>Clicksharp Internet MarketingThu, 28 Aug 2008 09:50:35 -0000