123 Social Media » business social media: Social Media Marketing - Social Media White Paper - Society for New Communications Research
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Clicksharp Internet Marketing · 1 year agoInteresting POV about "falling behind the curve" -- there's definitely a lot of that going on, though the overarching trend seems to be that this is driven by a generation gap. That's one reason why the early adopters will find major opportunities not only in leveraging the technology -- but educating others to do the same. We recently published a white paper, “Small Business Guide to Web-Based Video Marketing,” which deals with how small business owners and marketing directors (those who would be considered digital "newbies") can leverage video to grow their business: http://www.clicksharpmarketing.com/blog/2008/07...